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    IKEA HOTEL

    Ikea Hotel was designed for the occasion of the annual IKEA catalogue launch event. Inspired by the hotel experience, a place of adventure and discovery, where a traveler has an heightened openness to new ideas and possibilities, allowed us to deliver the unexpected from a product line that may be familiar. Ikea Hotel was designed as a place where it is possible to discover something magic in the ordinary, an opportunity to interpret and to tell new stories, to reveal the inherent potential of IKEA suggesting even more creative possibilities.

    Recognizing that there is something unique in what is a common or everyday, using objects in new ways, seeing a unique potential and re-contextualizing the experience is the beginning of innovation.

    Design: John Tong, principal and designer in charge, 3rd Uncle design
    Photography: Andrej Kopac 

  • 2/

    IKEA HOTEL

    Ikea Hotel was designed for the occasion of the annual IKEA catalogue launch event. Inspired by the hotel experience, a place of adventure and discovery, where a traveler has an heightened openness to new ideas and possibilities, allowed us to deliver the unexpected from a product line that may be familiar. Ikea Hotel was designed as a place where it is possible to discover something magic in the ordinary, an opportunity to interpret and to tell new stories, to reveal the inherent potential of IKEA suggesting even more creative possibilities.

    Recognizing that there is something unique in what is a common or everyday, using objects in new ways, seeing a unique potential and re-contextualizing the experience is the beginning of innovation.

    Design: John Tong, principal and designer in charge, 3rd Uncle design
    Photography: Andrej Kopac  

IKEA HOTEL
Projects +

IKEA HOTEL

Ikea Hotel was designed for the occasion of the annual IKEA catalogue launch event. Inspired by the hotel experience, a place of adventure and discovery, where a traveler has an heightened openness to new ideas and possibilities, allowed us to deliver the unexpected from a product line that may be familiar. Ikea Hotel was designed as a place where it is possible to discover something magic in the ordinary, an opportunity to interpret and to tell new stories, to reveal the inherent potential of IKEA suggesting even more creative possibilities.

Recognizing that there is something unique in what is a common or everyday, using objects in new ways, seeing a unique potential and re-contextualizing the experience is the beginning of innovation.

Design: John Tong, principal and designer in charge, 3rd Uncle design
Photography: Andrej Kopac